Received Rolex Submariner from an online purchase — practical care questions

Hello, I recently received a Rolex Submariner I bought online and I am generally satisfied with it. I have a few practical questions: how often do owners send theirs for servicing, is it necessary to wind it daily if worn only occasionally, and are there recommended steps to store it to preserve the bracelet and waterproofing? Any brief, practical tips from owners would be appreciated.